People, Processes and Profits.

How a CPG Manufacturer’s Alignment of Analytics Strategy and Organizational 
Adoption is Transforming Trade 
Investment Spending.

Problem: A history of spreadsheet-dependent planning and analysis led to poor visibility into promotional effectiveness and challenges making informed planning decisions.
Solutions: Adopted fact-based consumption planning and analysis with the implementation of a comprehensive Trade Promotion Optimization solution integrated into existing TPM solution.

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