As the CPG industry evolves, so too do trade promotions. But it’s more than just taking on new technological tools; It’s an evolution of strategy as well. In order to implement a successful evolution to trade promotions, new strategies need to be taken on that work well with advanced technology.
The Circumstances for Change
A Word About Trade Promotion Technology
Optimization is Not a Product; It’s a Process
Making These Metrics Matter
Conclusion - The Real Goal