A Trade Marketer's Guide to Strategy Optimization
As the CPG industry evolves, so too do trade promotions. But it’s more than just taking on new technological tools; It’s an evolution of strategy as well. In order to implemenent a successful evolution to trade promotions, new strategies need to be taken on that marry with advanced technology.
The Circumstances for Change
A Word About Trade Promotion Technology
Optimization is Not a Product; It’s a Process
Making These Metrics Matter
Conclusion - The Real Goal