A Trade Marketer's Guide to
Strategy Optimization

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Executive Summary:

As the CPG industry evolves, so too do trade promotions. But it’s more than just taking on new technological tools; It’s an evolution of strategy as well. In order to implement a successful evolution to trade promotions, new strategies need to be taken on that work well with advanced technology.

Topics Covered:

The Circumstances for Change
A Word About Trade Promotion Technology 
Optimization is Not a Product; It’s a Process
Process Optimization
Making These Metrics Matter 
Planning Optimization
Organizational Optimization 
Conclusion - The Real Goal